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Serengeti in practice

Duration: 2 +1 +1 days
Location: as mutually agreed
Dates: This is an ‘in-house’ course (i.e. for your company only) please contact us to discuss dates.
Suitable for: Between 4-15 people. Decision makers from the same company
Cost: £ 9,000 per COURSE excluding venue, accommodation.

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Practice makes perfect

The focus of this course is to put the relevant Strategies of the Serengeti animals into practice within your organisation. It covers the chapters on the major animals in much greater detail than in the open course or the 2-day course and produces results that seek to really transform your organisation.

Example agenda

Day 1 and 2
  • Strategy of the giraffe – Vision. External aspects (such as the brand and perception) and internal aspects (such as structure, culture and values). This is the context in which any strategy is formulated.
First single day
  • Strategies of the elephant – Knowledge. The elephant’s knowledge of its terrain means that it often finds water, even in a drought. Focus is dependant on your market.
Second single day
  • Tailored to you. Builds on the strategies of the giraffe and elephant to determine which are the most appropriate animal strategies to explore or emulate.
  • In order to allow preparation, the second single day must be at least a week after the first single day, but we recommend a maximum gap of 2 months, so as learning is still fresh.
The event is informative, entertaining, practical and memorable – challenging thinking and providing practical strategic ideas.

The trainer

Stephen Berry, author of Strategies of the Serengeti, runs the course. As an international MBA lecturer, former finance director and Serengeti enthusiast, he carefully makes each course challenging, relevant and fascinating.


The book Strategies of the Serengeti, by Stephen Berry, examines the strategies used by a variety of animals. Using strong examples, it shows how these strategies can be used to help your organisation. He uses powerful analogies of the animals that thrive in a domain much harsher than our business environment to open the delegates' minds to current issues and new ideas.

Which animal are you?