"This is a must have for Executives, Directors, managers, consultants, students and those doing an MBA, - here for the first time, a user friendly book on business strategy ..... It is funny, easy to read, easy to understand, and makes sense ..."
Stephen Jarrett
HR Director
Elliot Thomas
"....an engaging and provocative read about strategic issues in leading and managing organisations in the 21st century...."
Steve Gorton
Strategy consultant and MBA lecturer
"I would recommend this book to any business student or business manager for its range of strategic options."
Dr Peter Cooley Aston University UK
"I've found the book hugely entertaining as well as educational, and am using the metaphors throughout the business to take the mystery out of brands."
David Kent
L&D Manager
Coors Brewers
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"Steve is articulate and engaging as he shares his observations of how the animals of the Serengeti all survive within limits and by different means within a massive complex society. His clear message is that deep within us the message resonates in one way or another in our own struggle to survive."
Francis Mount
Chief Technology Officer
Cable & Wireless International
"Stephen contributed enormously to our half year UK roadshows both with his genuine enthusiasm for the subject but also with his passion to teach. The concept of using the strategies of the animals to engage everyone in our business to contribute towards our own direction was amazing fun and a "roaring" success!"
Martin Allison
Head of International Banking
Royal Bank of Scotland
"Steve will make you look through an advert to the strategy behind it, and change your buying power for the better!"
John Claxton
Chartered Institute of Management Accountants
"Engaging, provocative, but most of all accessible and memorable"
Brenda English
Chartered Institute of Personnel & Development
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