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Strategies of the Serengeti - Where having the right strategy is a matter of life and death.In the 1980's we went in search of 'excellence'. Today, many of the companies heralded as excellent have floundered or died. In the 1990's we looked for businesses which were 'built to last' - many have not lasted. By contrast, the Serengeti is a landscape with an ecosystem which has thrived for thousands, perhaps tens of thousands, of years. It has lasted. The animals on these great grass plains are supremely adapted for excellence in their highly competitive environment.Strategies of the Serengeti seeks to learn from the strategy experts - the animals of the Serengeti. Their strategies have outlived the fads and fashions of business schools. They have survived the recessions of drought and the dynamism of their competitive environment. Some use speed, others stealth. Some take advantage of great vision, others use co-ordination and yet others use raw power. The key to strategic success on the Serengeti is using the right strategy at the right time in the right place. This book explores a range of strategies used by the inhabitants of this, the most competitive of all environments and gives a range of possibilities for every business - from the global giants to the sole trader. |
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