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About the AuthorStephen Berry is a highly qualified speaker, consultant, trainer and international MBA lecturer in business strategy. Previously a Finance Director and banker, Stephen has worked in the harsh climates of the corporate Serengeti's of our business world and brings practical skills and processes for real life rather than academia.Observing the animals and their survival strategies for the first time whilst on honeymoon in 1994, Stephen and Alison (who has a multi-national marketing background) were struck by the wide range of survival strategies in use. This contrasts with the simplistic transient single type solutions often proposed in business literature. From the observation of that contrast, the idea of making these successful strategies available, each with a vast track record of centuries of successful implementation, was born. The result, after much study and practical outworking - in real companies - is Strategies of the Serengeti. |
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